First Drive: 2011 Mitsubishi Outlander Sport is right-sized at the right time
Filed under: Crossover, Mitsubishi, First Drive
From all outward appearances, Mitsubishi could be considered the Chrysler of Japan. Its products have grown fragmented. Its focus scattershot. Its past interiors… well, the less said the better. So it was a breath of fresh air to hear that Mitsubishi’s attention will be centered on two core marques going forward: the Lancer and Outlander.
With the Galant toiling away in obscurity and the Eclipse a heavyweight shell of its former self, the Japanese automaker’s compact sedan and crossover lines are the two remaining bright spots in its portfolio (all-electric iMiEV aside).
And if you’re looking for a Lancer, Mitsubishi has you covered. In spades. A basic runabout? Easy. A tech-laden, turbocharged, all-wheel drive sports sedan. Done. Name your price and priorities, and there’s a Lancer for you.
But what about the Outlander?
According to Bryan Arnett, Mitsubishi’s Manager of Product Strategy, the Outlander brand is set to expand in the coming years. In addition to the four trim levels – topped off by the surprisingly entertaining GT – there’s room to fill above and below. While the Endeavor currently sits at the peak of the company’s CUV pile (for the time being), Mitsubishi needs something on the small side to compete with the new Kia Sportage, Volkswagen Tiguan and upcoming Nissan Juke. It’s a segment that – according to most automakers – is set to explode in the new few years, and Mitsubishi wants to be a player. Enter the Outlander Sport, a right-sized CUV that takes the core components of its bigger brother and distills them into a smaller, lighter package.
Photos by Damon Lavrinc / Copyright (C)2010 Weblogs, Inc.
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First Drive: 2011 Mitsubishi Outlander Sport is right-sized at the right time originally appeared on Autoblog on Wed, 07 Jul 2010 11:57:00 EST. Please see our terms for use of feeds.